Marketing Consulting

With over a decade of hands-on experience in marketing and technology, I’ve worked with both small businesses and large corporations to drive growth and success. Whether you’re just getting started with marketing or need to fine-tune your existing efforts, I bring a wealth of knowledge across all levels of digital marketing and analytics.

Here are just a few of the positions and experiences I’ve had that help inform my marketing efforts today:

• Senior Marketing Account Executive | Vizergy - Hotel and Travel Marketing Agency

  • Evaluated and executed strategy using multifaceted marketing channel analytics, optimizing ROI and resource allocation.

  • Managed site builds with unwavering focus on UX and SEO, delivering websites valued in range of $5,000 to $50,000 per site, while championing client branding goals.

  • Placed, managed & optimized Google & Facebook ads

• Business Sales Intelligence Analyst | Blue Cross Blue Shield of Florida - Health Insurance Provider

  • Extracted, organized, and analyzed data using DB2 SQL, SAS, Power BI, and Python, providing actionable insights for informed decision making.

  • Increased process optimization and automation, driving incremental value and efficiency of reporting.

• Full Stack Software Engineer | LifeMNGR.co - AI Calendar Management

  • Built, styled and deployed entire full-stack AI application from the ground up using Mongo DB, Express, React, and Node.Js.

  • Integrated Google authentication leveraging access to Google Search and Google Calendar for real time updates to user calendar via AI client interaction.

• Full Stack Software Engineer, Lead Front End Engineer | HC Brands - eCommerce, Online Sales

  • Spearheaded cross-functional collaboration as liaison between marketing/design and tech teams, translating company goals into precise tech requirements, ensuring alignment between vision and execution.

• Marketing Analyst | Blue Cross Blue Shield Of Florida

  • Managed ~$1M in advertising budget which was leveraged to generate 15% reduction in cost per lead and improved SEM ad positions by 58% compared to previous year.

  • Optimized and restructured Google and Bing PPC search & display ad campaigns – Google AdWords certified.

  • Reported and monitored on existing initiatives with recommendations on how to improve ROI – Google Analytics Principles Certified.

• Owner & Operator | Life Coach Landon | Landon Pickleball | Hot Damn Dirty Disco - Coaching, Mentorship & Event Production

  • Website development

  • Branding production

  • Social media management

  • Employee recruitment

  • Customer retention strategy

  • Business administration

  • Video & advertising production

  • Ad placement and management

  • Client acquisition

  • Business organization

  • Event marketing

My main focus that’s driven my work in marketing has revolved primarily around conversion optimization. Everyone has a product or service, and anyone can place ads. But the main performance indicator that really moves the needle all comes down to how effectively and how cheaply we can generate high quality conversions.

This requires an ability to develop wholistic marketing strategies, and most importantly, test these strategies using best practices and standards. Being able to intuitively understand and interpret the data and ask the right questions can mean the difference between just throwing money at ads, and incrementally increasing the value of your investment.